The world of streetwear fashion is expected to see some exciting trends and innovations in the remainder of 2023 and beyond. Streetwear has been a dominant force in the fashion industry for many years, and it's not showing any signs of slowing down. In this blog article, we'll explore some of the streetwear trends that are expected to take over in the industry.
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Sustainable and eco-friendly materials: with environmental concerns becoming more prominent, we're expecting to see a rise in the use of sustainable and eco-friendly materials in streetwear. This includes materials such as recycled cotton, hemp, and bamboo. Brands that are known for their sustainable practices, like Patagonia and Allbirds, are likely to influence other streetwear brands to adopt similar practices.
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Oversized clothing has been popular in streetwear for a while now, but it's expected to become even more prevalent in coming months and even years. This includes oversized t-shirts, hoodies, and jackets. The trend is not only comfortable, but it also gives a relaxed and effortless look that many people are after.
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Color blocking involves using contrasting colors in an outfit to create a bold and eye-catching look. We're expecting to see more of this trend in streetwear in 2023, particularly in the form of brightly colored hoodies and tracksuits. Vyrus in particular is slowly diving into this, but we do love our bold black hoodies and tees!
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Retro styles have been making a comeback in recent years, and we're expecting this to become more popularized, especially with the boom of thrifting old threads in recent years. This includes vintage-looking graphic tees, retro sneakers, and 90s-inspired baggy jeans. We're even seeing distressed tees in the form of mineral washed shirts or worn garments (holes and tears).
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Collaboration between brands: Collaboration between streetwear brands has been a common trend for many years now. We're expecting to see some exciting collaborations between brands that will result in unique and innovative streetwear pieces. We might even have a few upcoming ;)
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Techwear: this trend is a more recent one that has seen some light in the last few years. It's still new in my eyes to the industry with it's interesting look of hanging threads, straps and chains. I believe this will become more popular in the next five years, but it has a barrier currently as not many have jumped on board to wear these complex cut and sew based garments. Trends typically start in big cities and I definitely see this becoming a more common look within them.
- Athletic wear is becoming increasingly popular, with a boom in fitness via online influencers. This is a growing lifestyle choice as a lot of the populace has moved to a sedentary lifestyle, fitness is growing as a way to navigate the challenges of working from home or sitting at an office (or maybe long gaming sessions). This includes tracksuits, leggings, and sports bras that are designed to be worn both for exercise and as casual wear. This has been a hot topic of request for Vyrus, and it's one we have considered for the future of the brand. Stay tuned.
In conclusion, streetwear fashion is expected to see some exciting trends in coming years. Sustainable and eco-friendly materials, oversized clothing, color blocking, retro styles, collaboration between brands, athletic wear, and techwear are all trends that are likely to dominate the scene. It will be interesting to see how these trends evolve over the coming years and how they influence the wider fashion industry. Vyrus is definitely taking notes to keep up with the ever-changing industry!